The 3 strips of the Adidas logo was created by Adi Dassler, who was the founder of Adidas. the logo was first used in 1974 which began with Sports Clothing and later started Casual clothes. I believe that the logo works well as it it's simple yet effective in the way that it works the company is well known worldwide and makes a Variety of different clothing in different sports. I believe that the logo is very aesthetically pleasing and the word Adidas makes you think about the meaning of the company it makes you want to research it history and where it started from.
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