This is a letter set that fits into the theme of Travel perfect as it is based on New york in the famous central park. straight way the impression I get from this letter set was that its audience are for tourist who are visiting New York. The letter set is very colorful and is made in a cartoon style this instantly makes you think of New York as a fantasy world attracting you there to see what it is like up front for real, in the picture on the letter there are people in the park doing various activities such as walking that makes you think of the saying 'The city that never sleeps'. their are also taxi's in the picture which symbolizes the constant rush busy New Yorkers face but also it shows the contrast between calm and peaceful easy going lifestyles and also hectic busy lifestyles that are in New York.
The aim of this letter set was to present New York's Lifestyle and portray it's famous landmarks. They also are trying to get their audience to visit New York their are little hints such as 'Central Park' the name is going to make you remember New York and build a form of bond to the City as there is so much going on in the picture it make you want to live a day in the New Yorkers shoes.
the letter set appears to be drawn and finished in Photoshop to give it's graphic effect. I believe this works well because it applies to all age group and has a wide target audience because of this, I also believe that it not being a photograph will help to persuade people as they would be more anxious to see what it actually looks like.
overall I believe this letter set is very successful in terms of the message it is trying get across also i believe it is universal as it applies to everyone and is very simple and easy to read.
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